Brandon Lazovic

E-commerce SEO · Agentic commerce · Data

The feed is the storefront. The rest is how machines read it.

I'm Brandon Lazovic, an e-commerce SEO consultant and data engineer. I write about how AI is changing the way people find and buy products, and what merchants actually control as agents and answer engines take over.

Read the writing About me

Two threads

The writing clusters around two arguments.

Each piece is a deep dive that restores the technical layer the 280-character format drops. They roll up into two pillars.

01

The Feed Is the Storefront

The structured product feed is no longer a Shopping input; it is the surface AI rebuilds commerce around. Control is completeness, accuracy, and representation.

7 deep dives02

How Machines Read the Web

Agents and crawlers read structure, not pixels. Semantic HTML, server-rendered schema, and embeddable item data decide what gets understood and surfaced.

16 deep dives

Recent

Latest deep dives

Daily signal lives in The Pulse

Conversational Analytics in BigQuery just went generally available, and GA is a support milestone, not an accuracy guaranteeGeneral availability means Google supports Conversational Analytics in BigQuery. It says nothing about whether the SQL it generates is correct.FeatureThe eligible-not-distributed gap: why Merchant Center approval doesn't guarantee Shopping trafficMerchant Center approval confirms a feed passed checks. Whether Google actually shows the product depends on feed data quality and per-country attributes.The Feed Is the StorefrontChatGPT's source selection lives in an editable prompt OpenAI can rewrite overnightChatGPT's source selection runs on an editable server-side policy that OpenAI can rewrite at will, and the underlying fields already changed twice in July 2026.How Machines Read the WebGoogle's billions-of-clicks claim: why it can't be checked against your own site dataGoogle says AI Search sends billions of clicks weekly and calls the number stable, but Cloudflare and Wikipedia both report reproducible traffic declines.How Machines Read the WebAnnotated Page Content: the structured tree Chrome hands Gemini instead of your HTMLChrome builds a structured, typed node tree from a page's render tree and hands that to Gemini when a tab is shared, per Dejan AI's teardown.How Machines Read the Web

Standalone feature

Conversational Analytics in BigQuery just went generally available, and GA is a support milestone, not an accuracy guarantee

General availability means Google supports Conversational Analytics in BigQuery. It says nothing about whether the SQL it generates is correct.

Read the essay