Compiled retrospectively on July 16, 2026, from sources published on the date this page covers.
Confirmed
Shopify lets merchants turn automatic hreflang tags on or off
Shopify added a toggle under Online Store > Preferences > Social sharing and SEO that controls automatic hreflang generation. By default Shopify emits hreflang tags built from a store's Markets language and domain settings. Merchants who manage hreflang manually, through an app or edited theme code, can now disable the automatic tags so storefronts stop serving duplicate or conflicting hreflang signals.
In plain termsHreflang is a code-level tag that tells search engines which language or country version of a page to show someone based on where they're searching from.
Why it mattersDuplicate hreflang from platform defaults fighting manual implementations is a recurring international SEO defect, and this toggle finally lets merchants pick one source of truth.
Our takeExpect more platforms to add off switches like this as merchants layer specialized apps over built-in defaults. The pattern to watch is whether Shopify eventually exposes a diagnostics view showing which hreflang source, automatic or manual, is actually live on a given URL, because a silent toggle without visibility just relocates the conflict risk instead of eliminating it.
Confirmed
Shopify Managed Markets bakes duties and import taxes into displayed international prices
Shopify Managed Markets now calculates duties, import taxes, transaction fees, and currency conversion directly into the displayed product price for international buyers, instead of adding them as separate checkout line items. Merchants get consistent payouts through Shopify Payments, and Shopify absorbs any variance between the quoted duty amount and the actual customs charge. Merchants can preview localized price breakdowns using the platform's View as demo tool.
In plain termsDuties are the border taxes on international orders that used to show up as a surprise line item at checkout, and this update works like an all-inclusive price tag, where the total shown upfront already covers what used to get added later.
Why it mattersHidden fees at checkout are a well-documented cause of cross-border cart abandonment, so folding duties into the displayed price is a direct lever on international conversion for merchants selling across markets.
Our takeFolding duties into the sticker price shifts landed-cost risk from the shopper's checkout screen onto Shopify's balance sheet, which only holds up if Shopify's duty estimates stay accurate as tariff schedules shift. Watch whether Shopify publishes any track record on how often actual customs charges deviate from the quoted amount, because that gap is what determines whether merchants trust the guarantee at scale.
Confirmed
Shopify Flow adds copy-paste for individual workflow steps
Shopify Flow now lets merchants copy an action or condition step with Cmd/Ctrl+C and paste it with Cmd/Ctrl+V, within the same workflow or into a different one. Pasted steps retain their original configuration values and, for conditions, their logic, so they need only minor edits. The feature covers single steps only: triggers, bulk selections, and steps with custom configuration screens such as Send Marketing Email cannot be copied.
In plain termsShopify Flow is the store's no-code automation builder, and letting merchants copy one step into another workflow works like copying a formula between spreadsheet cells, since the logic carries over instead of getting retyped from scratch.
Why it mattersMerchants who lean on Flow to automate recurring e-commerce operations, like feed syncs or redirect maintenance, can now duplicate proven step logic across workflows instead of rebuilding it by hand each time.
Our takeCopy-paste at the step level is a small interface change with an outsized effect on how fast merchants can standardize recurring automations, like feed syncs or redirect maintenance, across multiple workflows. The next test is whether Shopify extends the same treatment to the excluded step types, triggers and custom configuration screens, since those are usually the most tedious to rebuild by hand.