Brandon Lazovic

Pulse · November 3, 2026

Confirmed

Google's John Mueller Says Blocking A Popup's Script Or Domain In robots.txt Generally Works

Replying on Reddit's r/TechSEO about an age-verification popup, Google's John Mueller said blocking it through robots.txt would generally work. He named two routes. The popup's own domain can disallow crawling, so Googlebot skips those URLs while rendering. Or the site can disallow the one script file that loads it, which he advised against if that file does many other jobs. Pages must still load without those resources.

In plain termsRobots.txt is a file telling crawlers which URLs not to fetch, so if the popup's code sits at a blocked address, Googlebot never loads it and never sees the popup covering the page.

Why it mattersA popup that hides content from Googlebot can be handled in robots.txt, but disallowing a shared JavaScript file can break rendering for everything else that file does.

Our takeThe safe reading is narrow: this fits a self-contained script that only draws a popup. Any file that also carries navigation, content or product data is the wrong thing to disallow, and a rendering test should confirm it first.

Observed

Google Moves AI Overviews For Many Brand Queries To The Right-Hand Column On Desktop

Search Engine Roundtable reported on November 2 that Google is showing AI Overviews for many brand searches in a right-hand column on desktop, where a Knowledge Panel would usually sit. Chris Long and David McSweeney flagged it on X, and the article shows examples for Apple, Zillow and Coke. Google has not confirmed the change or how widely it applies.

In plain termsWhen someone searches a company name, the AI-written summary now appears in the side column on a desktop screen instead of in the middle of the results list.

Why it mattersBrand queries are where a company controls the most of its own result, so a different AI Overview position changes how much of the page your owned listings still occupy.

Our takeBrand-search click and impression reports are worth checking for a shift this week, since a side-column summary is read and clicked differently from one in the main list. Whether this stays a test or spreads is the open question.